From Data to Decisions
- Samantha Fryer

- May 16
- 1 min read
Updated: May 17

4 Core Teaching Points: From Data to Decisions
1. Identify & Organise What Matters
“Not all data is created equal — let’s find what really drives your business.”
Understand what data exists in the business (financial, operational, people, customer)
Clean, structure, and organise data for clarity and usability
Focus on the metrics that actually matter for performance and growth
2. Connect Data to Business Decisions
“Great decisions start with the right questions.”
Define core business questions (e.g. Where are we losing money? What’s working?)
Set relevant KPIs and benchmarks
Align data sources to decision-making needs
3. Visualise and Communicate Insights
“If you can see it, you can act on it.”
Learn to build clear, focused dashboards and visual reports
Use charts and summaries to uncover trends and tell a story
Tailor reports to different audiences (owners, staff, investors)
4. Plan for the Future Using Evidence
“Turn past performance into a future strategy.”
Use data to create forecasts, budgets, and scenario plans
Link insights to practical next steps
Establish rhythms of review, reflection, and decision-making




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