5 Financial KPIs Every Small Business Should Track Weekly

Running a small business means juggling a lot of moving parts — marketing, operations, clients, admin… and then there’s the finances. But here’s the truth: your numbers aren’t just historical data. They’re decision-making tools — if you know where to look.

Tracking a few key financial metrics each week can give you clarity, confidence, and control. I will walk you through five essential KPIs every small business should keep an eye on — and why they matter.

Cash Flow

Why - Cash is your business’s lifeblood. Even profitable businesses can collapse without healthy cash flow.

Monitor - Cash in (customer payments, loans, other inflows), Cash out (expenses, payroll, purchases) and Net cash flow = Inflows – Outflows.

Tip - Set a weekly reminder to review your cash position. A simple dashboard or spreadsheet can make this visual and easy to monitor.

Revenue (Sales)

Why - Revenue tells you how much is coming in — it’s your top-line growth indicator. Watching this weekly can help you spot trends, seasonality, or red flags early.

Monitor - Weekly revenue totals, Revenue by product/service line and Revenue by client (if applicable).

Tip - Compare against goals or the same week last month. It’s not just about what came in — it’s about what that means.

Gross Profit Margin

Why - This shows how efficiently you’re producing your product or service after direct costs. If your margin shrinks, it could mean pricing, supplier costs, or delivery inefficiencies are eating into profits.

Monitor - Gross Profit Margin = (Revenue – Cost of Goods Sold) / Revenue x 100

Tip - If this number changes dramatically, it’s time to investigate.

Operating Expenses

Why - Keeping a close eye on your overhead ensures that costs aren’t creeping up unnoticed. This includes rent, salaries, software subscriptions, and everything that keeps the doors open.

Monitor - Weekly or monthly spend by category  and Any unexpected spikes.

Tip - Consider setting soft thresholds or alerts in your dashboard to flag abnormal expense activity.

Accounts Receivable

Why - You can’t spend money that hasn’t come in. Late-paying customers affect your cash flow — and your time spent chasing invoices.

Monitor - Outstanding invoices (1–30, 31–60, 61–90+ days), Total A/R value and Percentage overdue.

Tip - Automate follow-up reminders or outsource collections if this becomes a frequent drain.

You don’t need to be a financial expert to take control of your numbers — you just need a system that works for you. Weekly KPI tracking is a simple but powerful practice that can uncover opportunities, prevent cash surprises, and help you make better business decisions.

If you’d like help building a KPI dashboard, understanding what the numbers are telling you, or simply getting a better handle on your finances — Let’s take the guesswork out of your numbers. Book a free consultation to see how I can support your business growth.